Asset tracking has long been a cornerstone of a modern supply chain. Traditional methods of simply having access to live asset location are no longer meeting today’s demands. Combining location data with actionable insights enables teams to make real-time decisions. Geofencing plays a key role in this, but accurate, large-scale geofence data is hard to obtain. Brokerages are stuck with outdated approaches — manually drawn geofences that consume people, time, and other valuable resources or circular geofences that produce imprecise data and compromise reliable communication, reporting, and, most importantly, relationships.

Traditional geofencing comes up short in key areas:

• Inconsistent Workflows – Geofence triggers activate at the wrong times, causing errors in reports, analytics, and messages.
• Faulty Communication – Customer notifications are inaccurate due to imprecise geofence triggers, eroding trust.
• Unreliable Reporting – Dirty data and poor insights into on-site activity are based on arbitrary geofences. 

Business is a constant game of evolution and innovation, and staying competitive requires leveraging modern, scalable technologies. Brokerages have done this by always being at the forefront of embracing real-time visibility, actionable location intelligence, and reliable data to reduce costs, improve service, and ultimately book more loads.

“Accurate time stamps are essential for scaling and automating a brokerage without relying on check calls indefinitely,” said Lucas Schorer, Founder and CEO of Kestrel Insights. “Brokerages are losing thousands of dollars on technology that fails to automate operations due to poor data quality. Our mission is to provide the right datasets for teams looking to make a real impact for their customers.”

“Kestrel’s geofencing technology and daily automated location updates are a game changer for the efficiency and accuracy of our tracking operations. Flock Freight’s focus on operational excellence enables us to unlock material savings opportunities for our customers via shared truckload, without compromising on service expectations.” — Lu Saenz, CTO at Flock Freight

A better approach has arrived — a new geofencing technology that overcomes the limitations of traditional methods by delivering accurate time stamps, powerful automations, and trusted reporting. With Kestrel Insights’ geofencing solutions, brokerages can achieve real-time visibility and build customer trust without disrupting their workflows, thanks to turnkey integrations with leading visibility providers.