Wabash and UP.Labs are working together to use advanced technology for trailer, truck and aftermarket parts manufacturing, according to an April 22 press release.
The partnership includes the development of a Wabash Venture Lab and two startups, which will use artificial intelligence to simplify operations and enable faster decision-making for Wabash’s customers and partners. While the ventures are now in development, they are expected to deliver initial minimum viable product capabilities later in 2025.
“Having worked with firms that are recognized leaders in their respective industries, including Porsche AG, Alaska Airlines and J.B. Hunt, we’re especially excited to bring our venture lab model into B2B manufacturing,” UP.Labs CEO John Kuolt said in the release.
One startup is an AI-powered tool that uses visualizations and walks customers and dealers through options to specify made-to-order trailers and truck bodies. The tool quickly generates and reviews quotes for more efficiency in production scheduling, supply planning and parts manufacturing, according to the press release.
The second startup is focused on using predictive analytics to produce, distribute and price aftermarket parts in real time. Wabash expects increased parts revenue with the tool, per the release.
Some OEMs, such as mid-sized trailer manufacturers, engineered equipment makers, specialty vehicle OEMs and emerging automotive brands, may lack robust intelligence across their supply chains or distribution networks. The software aims to fill in the gap for manufacturers that have struggled to meet rising demand with existing systems.
AI has been making its way around the trucking industry for a while. Truck brokers, specifically, have used AI for freight and load matching, quoting, providing carrier recommendations, using chatbots to ask questions, and managing trailers.
